In one of her interviews, Shinohara said she never wanted to lose. She kept going with her idea with all the passion. She lobbied to get laws changed for her business, which was almost illegal. You have to be focussed and a go-getter.Shinohara was willing to risk everything. When she ended her marriage, she said ‘I have to do something with myself’. She also took the risk of starting that was illegal in 1973.Shinohara never concentrated on becoming a billionaire. Instead, she wanted to help Japanese women and serve the society. Billionaires have always vouched for this-don’t run after money. Work for the society.When she started TempStaff, it was only for women. But the idea began to lose steam and then she thought of employing men. In 1988, she asked her managers, 'How about if we put some men in here?' Her managers advised her otherwise but she listened to her instincts and brought in men. There was a spike in sales again.