Robbins says everyone has weak spots-even large companies. The small companies that end up taking market share away from the behemoths do so because they have been able to see the giant’s weak spots. When a small business owner is able to identify those potential crises within their industry, they can react to them and build strengths where the bigger companies cannot.If you stay ready, you won’t waste time in preparing yourself. A competitor is always just around the corner. When something becomes more profitable, or cheaper, there will always be competition. Netflix went up against Blockbuster and effectively took them out. They created a crisis for the aging turnkey business, something they were not expecting, simply because they failed to anticipate.Robbins suggests keep innovating. There was a time when having a GPS device in your vehicle meant something and now it is not a big deal. Always anticipate change in technology and be prepared.Change the culture and make the usual redundant. There was a time of audio cassettes then CDs same in and now everything is available online. Welcome to the new digital age and a change in culture.