For women, buying a house is an emotional decision, whereas men look for practicality. “Practically and financially, the decision to buy amongst women is influenced by a number of factors, including the appeal of look & feel while for the man, its convenience of payment primarily,” said Jain. Women also visualize the home with their family in it. Men will stick to dataWhen women enter the market as investors, they clearly look for return on investment and it becomes a more non-emotional purchase. “Women today are well read, well equipped and well informed so there can’t be any question about under estimating their power. Women are leading decisions pertaining to convenience of payments and final price of property ownership. Women are today directly engaging with the owners as well as leading and coordinating deposit amounts,” said Yagnik.Tejas Vyas, Chairman exhibition committee CREDAI-MCHI, said a safe neighborhood is something that comes next to mind for a woman keeping in mind her day to day activities revolve around the place that she chooses to invest in. Men just want to relax and stay indoors.Women are more likely to be around the building and socialize in the evening during walks or using the building amenities. “Men would rather prefer to rest or sleep on the days off when on the other hand woman would catch up with friends on the weekend or a lunch with like-minded women,” said Vyas.While women look out for accessibility to super markets, parks, friends and family, gyms etc make a lot of difference to women and men would want good connectivity for their workplace.