London Symphony Orchestra; FedEx; Tostitos; Amazon; Pinterest; Baskin-Robbins; Toblerone; Sony VAIO
Easter eggs abound in famous logos.
- You can see a logo a hundred times without noticing everything going on inside them.
- As it turns out, many logos have a double meaning that's not always obvious at first glance.
- Business Insider asked design expert Debbie Millman about 20 notable Easter eggs in logos - here's what she loved (and hated) about them.
- $4
They're hiding in plain sight: Easter eggs in famous company logos. We've seen them perhaps hundreds of times on billboards, in supermarkets, or even adorning airplanes without noticing them.
While some Easter eggs act as visual cues to a brand's function or identity, some feel completely forced, according to $4, graphic designer, brand consultant, and host of the $4 podcast. Millman has worked with the likes of Burger King, Tropicana, Häagen-Dazs, and Twizzlers to redesign their brand identities.
Business Insider asked Millman what she thought of 20 notable Easter egg logos, from the good (FedEx, $4), to the bad (Hershey's Kisses, Le Tour de France), to the ugly (Baskin-Robbins, Tostitos).
Here are those 20 logos with hidden meanings, along with Millman's evaluation of them.