Tata Tiago crosses 1 lakh bookings since April 2016

Tata Tiago, which was launched in April 2016, has crossed the one lakh bookings milestone in India,

It’s the first car from Tata that comes with the company's ‘Impact Design’ philosophy.

So far, Tata has sold around over 65,000 units of this car, with the top-end variant being the most popular among first time car buyers.

Other than this, the recently introduced AMT variant has also emerged popular amongst buyers, says the company in an official statement.

"Tiago boasts our new Impact design philosophy and has been a game changer for Tata Motors. With its stylish design, enhanced performance and drive dynamics, TIAGO led the company's transformation journey, setting a benchmark in the hatchback segment," Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, told TNN.

"We have witnessed a healthy month-on-month growth on the back of a strong demand. The car is making all the right noises in India. We are extremely happy with the response received so far and are confident of achieving more milestones in the months to come," he added.

Tata Motors Sanand facility is where the car is built aggressively to meet the booking pipeline.

(Image source CarAndBike)