Chevy just put out a press release entirely in emoji - and no one has any idea what it means
Chevy is trying to appeal to a younger generation of buyers. And what better way than to co-opt the pictographic language of youth?
Ahead of the reveal of the new 2016 Chevrolet Cruze, GM put out a press release composed entirely of emoji. No words - only pictures. They've even inserted their own "bow tie" logo emoji for the release.
Chevy is encouraging intrepid readers to attempt to decode the news ahead of the real announcement on Tuesday. Some of the pictograms are pretty clear (happy face/heart/car is pretty clear) but some are decidedly not (plus sign/gas pump/right arrow/basketball?)
"Because emoji is international in its adoption, we wanted to have fun and be irreverent with our audience," said Craig Daitch, Chevy's senior manager for social media. "The release is the first piece of a week-long narrative featuring emoji."
Are you emoji-literate enough to decipher it?
Chevy
NOW WATCH: Watch this Tesla get struck by lightning
- Tesla tells some laid-off employees their separation agreements are canceled and new ones are on the way
- Taylor Swift's 'The Tortured Poets Department' is the messiest, horniest, and funniest album she's ever made
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- The Future of Gaming Technology
- Stock markets stage strong rebound after 4 days of slump; Sensex rallies 599 pts
- Sustainable Transportation Alternatives
- 10 Foods you should avoid eating when in stress
- 8 Lesser-known places to visit near Nainital