WhatsApp Business has announced new features that allow business owners to reach their customers efficiently.WhatsApp Business users will soon be able to publish Facebook and Instagram ads right from the app.- It will also have a new paid messaging feature to help small businesses reach customers more efficiently.
- Meta’s chief executive officer Mark Zuckerberg also said that the number of users of the WhatsApp Business app had crossed 200 million.
Meta’s chief executive officer Mark Zuckerberg also said that the number of users of the WhatsApp Business app had crossed 200 million.
“Soon the 200 million+ users of the WhatsApp Business app will be able to create Facebook and Instagram ads to find and connect with new customers, without needing a Facebook account. We're also announcing new paid messaging features so small businesses can reach customers more efficiently,” Meta’s chief executive officer Mark Zuckerberg said.
To begin with, Zuckerberg has revealed that WhatsApp Business will soon offer a paid messaging service to users that will allow business owners to automate the process of sending personalised messages to their customers.
The feature will basically allow business owners to create a custom message that can be sent with a single click to multiple customers – with their name in it – without having to customise it separately for each customer. The messages can be sent instantly or scheduled as per the user’s preference.
The company has not revealed the exact pricing of this feature yet.
WhatsApp Business owners will soon be able to create advertisements on Facebook and Instagram, without needing a Facebook or Instagram account. These ads will allow potential customers to click on the ad to send a message to the business.
The business owner will only need an email and a payment method to publish her ad.
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