In just the last five days, he's gained an $4 on Twitch, broken a world record for largest number of in-game kills on a "Fortnite" mode called "Duos," and effectively entangled himself in his first large-scale scandal by casually rapping a racial slur during a livestream.
All this to say, Ninja has taken the internet by storm, and is receiving an unprecedented amount of attention. And $4 show that Ninja's online popularity is only growing.
Here's everything you need to know about Ninja, the pro gamer who's bringing streaming into the mainstream: