MILLION-DOLLAR URLS: The Most Expensive Domain Names Of All Time

Advertisement — $1,200,000 — $1,200,000

Date sold: July 2014 was sold for $1.2 million through Sedo in July 2014. It was purchased by Hangzhou Duomai E-Commerce Co., Ltd, a company behind other domain names, and

Advertisement — $1,350,000 — $1,350,000

Date sold: October 2013

A man named Rick registered in 1996 and held onto it until last September when he agreed to sell the domain.

"Network Solutions contacted me on August 29th with a $50,000 offer. I did not think anything of it as I get these all the time," Rick wrote on his blog. "I countered at $1.8M and went about my business. On September 3rd voila the buyer comes back at $1MM...So I think, how to get that number where I can live with and at the same time they can live with. So I counter at $1.35MM and that was my final offer. I hear nothing until the following Friday. September 16th. They accept the offer!"

Advertisement - $1,500,000 - $1,500,000

Year sold: 2006

" attracted the highest bid in the live domain auction conducted by at the recently concluded T.R.A.F.F.I.C. East Conference in Hollywood, Florida," The DN Journal wrote in 2006.

"The winning bidder, Sig Solares (the CEO of, wasted no time ponying up the $1,500,000 due, making that domain the first from the live auction that we have seen change hands." - $1,500,000 - $1,500,000

Year sold: 2009 brokered the deal back in 2009. Paley Media, based in Seattle, sold the pricey domain off.

Advertisement - $1,500,000 - $1,500,000

Year sold: 2007

"Tandberg Data, a leading global supplier and manufacturer of backup and archiving solutions, decided to take the cash offer for from Tandberg, a leading global provider of visual communication products and services with dual headquarters in New York and Norway," The DN Journal wrote at the time of the sale.

The deal was actually completed in December 2006 but wasn't made public until early 2007. - $1,525,000 - $1,525,000

Year sold: 2009 raked in a lot of cash for when it was sold off in October, 2009. BuyDomains brokered the transaction.

Advertisement - $1,659,000 - $1,659,000

Year sold: 2008

Minnesota's Associated Computers, Inc sold the domain to ESS Data Recovery on February 1, 2008. ESS had been trying to buy the domain for a long time. - $1,700,000 - $1,700,000

Year sold: 2009 was rumored to be selling for even more money -- $2.5 million. But it came in at $1.7 million, and was purchased by Real Estate Disposition Corp.

Advertisement - $1,750,000 - $1,750,000

Year sold: 2010 was acquired at the at DOMAINFest auction in Ft. Lauderdale, Florida in May 2012. The next highest domain name to go at that auction was, for $450,000. - $1,760,000 - $1,760,000

Year sold: 2009

Travelzoo spent big bucks on in January 2009.

Advertisement - $1,800,000 - $1,800,000

Year sold: 2007

It was a big 2007 for a man named Page Howe. He sold two domains that year for 7-figures each. He sold for $1 million, and for $1.8 million. — $1,960,800 — $1,960,800

Date sold: March 2014 was sold for $1.9 million during a private sale in March. The domain was purchased by Chinese game-maker 37Wan

Advertisement - $2,100,000 - $2,100,000

Year sold: 2007

In October 2007, cleaned up at the T.R.A.F.F.I.C. / Moniker domain name auction. was almost sold for $3 million there, but it didn't "meet the set reserve prices," according to DomainRich. — $2,100,000 — $2,100,000

Date sold: July 2013 was sold privately for $2.1 million in mid-2013. It was bought by a Chinese company.

Advertisement — $2,400,000 — $2,400,000

Date sold: November 2013 was sold through Moniker/SnapNames brokerage firm for $2.4 million in late 2013. The domain was owned by the Castello Brothers, who have been snatching up a bunch of valuable domain names since 1995. — $2,430,000 — $2,430,000

Date sold: March 2014 (which means "games" in Chinese), sold for $2.4 million in a private sale in March 2014. It was purchased by Gamewave Group Limited.

Advertisement — $2,450,000 — $2,450,000

Year sold: 2012 bought earlier this month for $2.45 million. It was the largest domain sale of the year. — $2,600,000 — $2,600,000

Year Sold: 2011

Moniker brokered a deal to sell for $2.6 million in July, 2011.

Advertisement - $2,750,000 - $2,750,000

Year sold: 2004

ClickSuccess L.P, a firm that sells financial tools and products online, purchased in 2004. It was the biggest domain-only sale in years. was part of a massive $5.5 million deal in 2003, but its sale included a number of other assets. - $2,858,945 - $2,858,945

Year sold: 2008

Unister GmbH purchased the domain to go along with its portfolio of other destination sites, including, and

Advertisement - $3,000,000 - $3,000,000

Year sold: 2009

G&J Holdings purchased for a sweet $3 million in 2009. outdid that earlier in the year though, when it was bought by ToysRUs for $5.1 million. - $3,000,000 - $3,000,000

Year sold: 2006

A billionaire in Russia who founded the country's largest vodka maker purchased for $3 million in December 2006.

Advertisement — $3,000,000 — $3,000,000

Date sold: June 2014 is the most-expensive .xxx domain name. In June it was sold for $3 million through ICM Registry. Barron Innovations bought it as part of a larger $5 million deal with ICM Registry which includes more than 40 keyword domain names. - $3,100,000 - $3,100,000

Date sold: March 2014 was sold by Castello Cities Internet Network in a domain-only sale, and it was purchased by Michael Castello 19 years ago, in March 1995 when it cost nothing to obtain.

"I had the original registration in March of 1995, and I registered it for free," Castello wrote in DN Journal. "I always liked Scotch whisky, but the real reason I registered was because of the Whisky a Go Go night club in Hollywood. I always enjoyed “The Whisky”, with its musical heritage and scene where the likes of The Doors and Janis Joplin played. Years later, I even offered to the owner’s son and he told me he didn’t need it since they already registered That rejection would prove to be good for me."

Advertisement - $3,600,000 - $3,600,000

Date sold: April 2014

China's Xiaomi purchased in the biggest domain sale of 2014 during a private sale. It's said to be the most expensive domain name purchased by a Chinese Internet company, and Xiaomi intends ot use it to make its brand name easier to remember. — $4,700,000 — $4,700,000

Date sold: September 2013

Igloo/NetNames helped sell for almost $5 million in September 2013. It was purchased by London's IG Group; it was previously owned by Brazil search engine iG.

Advertisement - $4,900,000 - $4,900,000

Year sold: 2008

Zappos coughed up almost $5 million for the domain, Now both are owned by Amazon. - $5,100,000 - $5,100,000

Year sold: 2009

ToysRUs paid just over $5 million to have the powerful domain name, just months before was acquired for $3 million.

Advertisement - $5,500,000 - $5,500,000

Year sold: 2010

As TechCrunch pointed out at the time of the sale, that's more than $1 million per character. - $7,500,000 - $7,500,000

Year sold: 2006 handed over the domain to an online jewelry retailer, in a private sale for one of the priciest domain name swaps of all time.

Advertisement - $9,500,000 - $9,500,000

Year sold: 2007

At the time of its sale, was the biggest, all-cash transaction for a domain name ever and the second largest domain sale behind's $12 million exit. Moniker helped sell the domain to MXN Limited. - $9,999,950 - $9,999,950

Year sold: 2008

Clek Media brokered a deal that few people believed were real: was purchased in an all-cash deal in 2008.

Advertisement - $13 million - $13 million

Year sold: 2010 entered the Guinness Book of World Records for the highest domain-only sale in history. Escom LLC sold it to Clover Holdings Ltd.

Other expensive domain names not listed by DNJournal (either because they were sold prior to 2003 or other assets were sold with the domains):

Other expensive domain names not listed by DNJournal (either because they were sold prior to 2003 or other assets were sold with the domains):
  • $35.6 million in 2010
  • $35 million in 2007
  • $30.1 million in 2012
  • $18 million in 2009
  • $16 million in 2009
  • was sold for about $11,000,000
  • sold for $8.5 million in September 2010
  • for $7.5 million in December 1999
  • 2004 $7 million
  • by Apple for $6 million in March 2011
  • 2003 $5.5 million
  • 2000 for $5.1 million
  • sold for $5 million in January 2000
  • sold for $4 million in February 2008
  • by CardLab for $4 million in October 2012
  • sold for $3.85 million in November 2008
  • sold for $3.5 million in November 2003
  • for $3.3 million in August 1998
  • sold for $3.2 million in December 2005
  • sold for $3 million in 1999
  • sold for $3 million in January 2000
  • by Bank of America for $3.0 million in February 2000
  • sold for $2.605 million in April 2008
  • sold for $2.5 million in December 1999
  • sold for $2.2 million in January 2000
  • sold for $2 million in December 1999
  • sold for $2 million in March 2000
  • sold for $2 million in January 2000
  • sold for $1.9 million in February 2003
  • sold for $1.8 million in March 2000
  • sold for $1.6 million in June 2006
  • sold for $1.5 million in September 2005

Source: Domaining, Wikipedia


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