India’s smartphone shipments continue to slip but premium segment going strong with Samsung in the lead

• The Indian smartphone shipments have declined by 3% in Q2 2023, for the fourth consecutive quarter.
• Samsung continues to lead the smartphone segment with a market share of 18%.
• The premium smartphones segment has reported a 112% growth in Q2 2023.

India’s smartphone shipments have reported a decline in Q2 2023, making it the fourth consecutive quarter to report a decline in shipments. Smartphone shipments in Q2 2023 declined by 3% year-on-year.

According to a report by Counterpoint Research, while there was a decrease in shipments in Q2, it was significantly less than the 19% decline reported in Q1. The improvement was reportedly due to pent-up demand and improved macroeconomic conditions.

“In Q2 2023, OEMs saw improvement in the inventory and demand situation ahead of the coming festive season. Aggressive measures were implemented by OEMs as well as channels during the quarter to clear existing inventory through multiple sales and promotions,” said Shilpi Jain, senior research analyst, Counterpoint Research.
Premium smartphone segment has takers
Despite a decline in overall smartphone shipments, the premium smartphone segment recorded a significant increase in shipments. The premium smartphone segment recorded a 112% growth in Q2 2023.

For the first time ever, premium smartphones now contribute to 17% of the total shipments, indicating the popularity of premium smartphones.
Samsung continues to lead the market
Samsung continued to lead the Indian smartphone segment for the third consecutive quarter with a market share of 18%. Samsung also gained the top position in the premium segment, which includes devices priced above ₹30,000 with a 34% market share.
Vivo holds its position while Xiaomi continues to decline
Vivo continues to hold the second position for the second quarter with a market share of 17%, just like Q2 2022.

Xiaomi on the other hand has reported a decline in shipments. While it was the top smartphone maker in Q2 2022, it has been relegated to the third spot with a market share of 15%, down from 19% in Q2 2022. In Q1 2023, the company reported a market share of 16%.

Realme continued to occupy the fourth position with a market share of 12%, despite a drop from its market share of 16% in Q2 2022.

The fifth position was occupied by Oppo, with a market share of 11%, same as Q2 2022.
Apple dominates the ultra-premium segment
The ultra-premium segment, which consists of smartphones priced above ₹45,000 continues to be dominated by Apple. The company reported a market share of 59% in the ultra-premium segment, which means nearly three out of five smartphones sold above ₹45,000 was an iPhone.

India has also emerged as an important market for the Cupertino giant and for the first time has become one of Apple’s top-five markets.
5G shipments cross the 100 million mark
The 5G smartphone shipments reportedly crossed the 100 million cumulative sales mark in Q2 2023. The expansion of the 5G network and availability of affordable 5G devices helped boost the sales of 5G devices, reporting a 59% year-on-year growth.

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