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After losing billions of dollars on the metaverse, Mark Zuckerberg's launching a 'top-level' team at Meta to develop AI products for WhatsApp, Messenger, and Instagram

Huileng Tan   

After losing billions of dollars on the metaverse, Mark Zuckerberg's launching a 'top-level' team at Meta to develop AI products for WhatsApp, Messenger, and Instagram
  • Meta's foraying into generative AI amid a rush into the technology following ChatGPT's popularity.
  • Mark Zuckerberg said Meta will be creating a new "top-level product group" focused on generative AI.

After chasing the metaverse, Meta is now buying into the AI hype.

The tech giant will be creating a new "top-level product group" focused on generative AI — AI that can create content — to focus on "building delightful experiences around this technology into all of our different products," CEO Mark Zuckerberg said in a $4 post on Monday.

"Over the longer term, we'll focus on developing AI personas that can help people in a variety of ways," he said, adding Meta is exploring AI experiences with text in WhatsApp and Messenger, and with images in Instagram.

Zuckerberg didn't specify in the post what top-level meant.

Meta's foray into generative AI follows a big rush into the technology after $4 went viral. Big tech rivals $4 $4 and $4 all launched their versions of AI bots.

But Zuckerberg's push into AI comes on the heel of its foray into another product — the metaverse, a version of virtual connectivity which Zuckerberg envisions as the future of the internet. His relentless pursuit into the $4 cost Meta $4 in 2022.

2021 versus 2023

But times are very different now compared to 2021 when $4 The entire tech sector is reeling from mass layoffs. $4 during the e-commerce boom during the pandemic are now facing a drop-off in demand.

Meta isn't immune to these challenges either. To cut costs, Meta laid off 11,000 people in November and promised that 2023 is going to be a $4

Meta's Reality Labs — which is building the metaverse — would be also subject to the company's efficiency drive, Zuckerberg said on the company's $4 on February 1. Measures include $4 just like in other parts of the company.

Meta's also looking to monetize more revenue streams. It launched a paid subscription program for $4 and $4 called $4 $4 that starts at $11.99 a month if purchased via a web browser, Zuckerberg announced last Sunday. The move — which is similar to the $4 program — could rake in $4 for Meta, according to Wall Street analysts.

Meta's shares closed 0.5% higher at $169.54 on Monday and are up nearly 41% so far this year.



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