Amazon is reportedly building a music-focused live audio feature
- Amazon’s live audio feature will be similar to Clubhouse and Twitter Spaces but with a focus on music.
- It plans to offer live events and conversations with artists on
- The company is in talks with major record labels for its live audio feature.
Amazon is reportedly planning to launch a new live audio feature under its Amazon Music service. The live audio feature will be similar to platforms like Clubhouse, Twitter Spaces and Spotify’s Green Room as well, according to a report by Axios. The concept appears to be similar to what Clubhouse and Twitter Spaces offers but it will largely focus on music.
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The live audio feature is being led by the Amazon Music team. The process includes paying podcast networks, musicians and celebrities to use the feature for live conversations, shows and events. Through this feature, Amazon Music users would be able to access live concerts or performances through the platform. The focus is on creating a “digital radio-like tool for live-streaming performances and conversation”.
Amazon is currently in talks with major record labels to host live audio events with artists, the report added. The live events and conversations will most likely be available with the Amazon Music subscription which comes bundled with Prime membership.
It could be similar to what Apple offers through its Beats 1 radio (renamed to Apple Music 1 last year) on Apple Music. This radio station offers artist interviews, global exclusives, premieres and breaking music news. It also features shows from some of the biggest names in the music industry like Elton John, Frank Ocean, Billie Eilish and more.
Amazon’s live audio feature will primarily focus on live music but the company might expand it to talk radio programs and podcasts as well. It launched podcasts on Amazon Music last year, and it expanded the service to India earlier this year. It also plans to integrate live audio into its video game live streaming service Twitch, the report added.
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