Bots spammed millions of posts on Twitter promoting vaping. Now, Congress is investigating whether vape companies like Juul were behind it.

Bots spammed millions of posts on Twitter promoting vaping. Now, Congress is investigating whether vape companies like Juul were behind it.

FILE - In this Feb. 20, 2014, file photo, a patron exhales vapor from an e-cigarette at a store in New York. Only two years ago e-cigarettes were viewed as holding great potential for public health: offering a way to wean smokers off traditional cigarettes. But now Juul and other vaping companies face an escalating backlash that threatens to sweep their products off the market. (AP Photo/Frank Franklin II, File)

Associated Press

  • A congressional probe is investigating whether e-cigarette manufacturers paid for bots to spam social media with pro-vaping posts.
  • Researchers found out earlier this year that hundreds of thousands of social media posts promoting vaping likely came from bot accounts, the Wall Street Journal reported.
  • The bot activity may have been an effort to reach children with pro-vape messaging, some researchers believe.
  • Visit Business Insider's homepage for more stories.

Millions of posts have flooded Twitter in recent years promoting the use of e-cigarettes and downplaying the negative side effects of vaping. The majority of those posts likely came from bot accounts, researchers have found.

Now, lawmakers are investigating whether major vape manufacturers played a role in the spread of pro-vaping messages by bots. Both a congressional committee and the Massachusetts attorney general have opened probes into vape manufacturers over the researchers' findings, the Wall Street Journal reported.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The House Energy and Commerce Committee sent letters to vape manufacturers Juul, Reynolds, Fontem, and Japan Tobacco in August requesting information about their social media activity.

"I am concerned that [vaping] products, like JUUL, are continuing to be disseminated, marketed, and used while consumers lack adequate information to evaluate the health implications of using these products," Energy and Commerce Chairman Frank Pallone, Jr., a Democrat from New Jersey, wrote to Juul CEO Kevin Burns.


Spokespeople for Juul and Japan Tobacco told Business Insider that their companies have never used bots for marketing. Fontem and NJOY did not immediately respond to Business Insider's request for comment, but NJOY denied using bots in a prior statement to WSJ.

The investigations into possible bot activity were spurred by a report from the Public Good Project earlier this year, which found that of 1.2 million tweets related to vaping, about 77 percent originated from accounts that were highly likely to be bots.

"Bots are actively promoting vaping as a viable strategy for quitting smoking, and suspected bots commonly referenced the importance of quitting smoking," the study's authors wrote.

Vape manufacturers have faced a recent surge of scrutiny from lawmakers and regulators in recent years over allegations that the companies spread dubious information about the health effects of vaping.

But before that, regulation of vapes was sparse - a New York Times investigation published Monday found that many regulators regret a "decade of inaction" in which vape manufacturers received little federal oversight.