- The AI-bot ChatGPT could "disrupt" Google's business model, according to a former Google exec.
- Sridhar Ramaswamy told Bloomberg that ChatGPT offers a better search experience than Google.
ChatGPT — the buzzy, conversational new AI chatbot created by OpenAI — could ultimately pose a threat to Google's ad business, $4.
Sridhar Ramaswamy, who led Google's ad team between 2013 and 2018, said that ChatGPT could "disrupt" Google's business model by preventing users from clicking on links with ads. These ads generated approximately $208 billion dollars, or 81% of Alphabet's overall revenue in 2021, $4.
The chatbot — which has amassed one million users in five days, $4 — streamlines the search process. Unlike Google, which displays a list of links relevant to the search made, ChatGPT spits out a single answer in a conversational, human-like way, synthesizing information from millions of websites.
"It's just a better experience," Ramaswamy told Bloomberg. "The goal of Google search is to get you to click on links, ideally ads, and all other text on the page is just filler."
Google did not immediately respond to Insider's request to comment on ChatGPT's impact on the business.
Ramaswamy's comment comes after AI research firm OpenAI launched an early demo of ChatGPT last week, sparking discussions over $4 It could offer another blow to Google as the search engine giant plans on laying off 10,000 employees in early 2023 to cut costs amid a tough economic climate, $4.
ChatGPT users have reportedly used the program to write a college essay, create a "Harry Potter" themed text video game, and even generate Mozart-inspired piano music, according to $4
But those who prefer ChatGPT's search approach over Google's may find that the bot is riddled with errors.
One user said that the bot wasn't able to fix coding problems correctly, $4. Another user put her 12-year-old daughter's English essay into the bot which generated an analysis that mistated that one of the character's parents had died, $4.
As a result, Stack Overflow, an online discussion board for software developers looking for coding advice, temporarily banned answers from ChatGPT, $4
OpenAI is working on WebGPT that aims to improve accuracy and include source citations to search queries, $4