CNN's new streaming service is reportedly off to a rough start, with less than 10,000 daily users
- At the end of March,
CNNlaunched a paid streamingservice: CNN+.
- Two weeks later, the service is struggling to attract viewers.
On March 29, yet another new paid video streaming service became available: For $5.99 each month, CNN+ offers access to a library of new and old shows starring well-known faces from the cable news channel.
That includes every season of Anthony Bourdain's "Parts Unknown," which concluded with Bourdain's passing in 2018, as well as new shows made specifically for the new service, like "Who's Talking to Chris Wallace?" The library is a mix of news shows hosted by CNN personalities like Anderson Cooper and Christiane Amanpour, and culture shows hosted by celebrities like W. Kamau Bell and Anthony Tucci.
But just over two weeks after launch, the service is already struggling to attract viewers: Less than 10,000 people are using CNN+ at any given time, according to a new CNBC report citing unnamed sources.
That's an especially weak launch in the context of its competition: Disney Plus boasted over 10 million subscribers on its first day, and NBC's Peacock reported that many subscribers in its first quarter.
Worse, it's nowhere near the number of users CNN was hoping for — upwards of 2 million
CNN+ is one of several streaming services from CNN parent company
"We continue to be happy with the launch and its progress after only two weeks," a CNN spokesperson told Insider.
Got a tip? Contact Insider senior correspondent Ben Gilbert via email (email@example.com), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.
- Five planets will stage a rare spectacular event in the night sky on March 28
- Sam Altman, who was already wealthy before starting OpenAI, reportedly doesn't own any equity in the company behind ChatGPT
- A 'hole' 30 times Earth's size has spread across the sun, blasting solar winds that'll hit our planet by end of this week
- Torrent Investments not to participate in 2nd auction for Reliance Capital; Hinduja sole bidder
- Climate change threatening tea sector globally: ITA
- Over 23,000 techies lose jobs in nearly 82 Indian startups to date
- Scientists create car parts from lemons, corn, almonds and pomegranates that are better than traditional parts
- Cabinet clears dearness allowance hike by 4%