- Yeti has a billboard in Austin of a star-filled night sky with the line "See Space. Save Billions."
- The company told Insider it was inspired by billionaire space racers like
Elon Musk andJeff Bezos . - Bezos poured billions of his Amazon stock into
Blue Origin , which flew to the edge of space in July.
Billionaires Elon Musk and Jeff Bezos are vying for the lead in space exploration, with both
But cooler-maker Yeti has a message for its customers and for the billionaire space racers: just go outside.
The Austin, Texas-based company rolled out a new billboard over one of its locations, picturing a mountain scene with a night sky full of stars. In the foreground is a tent and the tagline "See Space. Save Billions."
"With SpaceX and
Bezos' space exploration company Blue Origin $4 from the West Texas town of Van Horn on July 20, with Bezos and three others aboard.
The 11-minute endeavor cost more than $2.5 million per minute, as the $4 reported, and Bezos has $4 into the 21-year-old company to date, Forbes estimates. Reuters reported the company is $4 priced between $200,000 and $300,000, and Bezos said after his flight that $4 worth of spots for future trips.
And $4 but out of Florida. $4 of Brownsville, and $4 a "state-of-the-art" manufacturing center in Austin.
The Yeti ad is just the latest part of its signature marketing style: Austin or Texas-centric with a playful and tongue-in-cheek tone. Dery said the company, $4, strives to stay respectful with its billboards, which have become a landmark site along South Congress Avenue and near Austin's Town Lake.
Earlier this year, Yeti debuted a billboard poking fun at the $4Texas for years but specifically during the pandemic.
Musk himself was one of the many previously based in the West Coast state $4 He announced in 2020 that he was moving his companies to the southern state, citing in part his disagreement with state COVID-19 policies.
There's a Tesla factory under construction just outside of Austin, near its airport, and state documents from last year show his $4