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Fitbit surges 17% after Google agrees to buy the company for $2.1 billion

Fitbit surges 17% after Google agrees to buy the company for $2.1 billion

FILE PHOTO: Visitors walk past an advertising billboard for Fitbit Ionic watches at the IFA Electronics Show in Berlin, Germany, September 1, 2017. REUTERS/Fabrizio Bensch/File Photo

Reuters

  • Shares of $4 Friday after Google agreed to buy the company for $2.1 billion.
  • The acquisition is expected to help $4 expand into the smartwatch market to compete with the likes of $4 and Samsung.
  • The $4 from earlier this week that the search giant had made an offer to purchase the wearables company.
  • $4.

Fitbit's stock price soared 17% Friday after $4 the wearables company for $2.1 billion, or $7.35 per share in cash.

"Google is an ideal partner to advance our mission," Fitbit CEO James Park $4.

Park added: "With Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead."

The deal is expected to close in 2020, according to a $4. Fitbit's shares $4 around 8:37 a.m. pending the release of the news. Trading resumed around 9:12 a.m.

Shares of Fitbit already $4 earlier this week after Reuters reported that Google-parent Alphabet made an offer to buy the company.

Read more: $4

The acquisition is expected to help Google expand further into wearable devices to compete with the likes of Samsung and Apple.

Fitbit has struggled to compete on its own in the smartwatch market following the massive success of the Apple Watch. The company's share price has fallen almost 70% since it went public around $20 a share in 2015.

The trade war between the US and China has also taken a toll on Fitbit. In early October, the $4 it planned to move manufacturing out of China to avoid the additional cost of tariffs.

The company's stock price was up 24% year-to-date through Thursday's close.

>$4

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