Google Pay might soon become a one-stop-shop in the US, as the company reportedly plans to add merchant buttons inside the app
Google Paythat would allow merchants to sell goods and services within the app, according to a new report.
- The planned overhaul would turn the app into a one-stop shop in the US, replicating popular features found in Google Pay in other countries.
- But it's not the only plan for mobile payments that Google has up its sleeve.
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Google is planning to turn its Google Pay app in the US into a one-stop shopping platform, according to a new report from The Information.
The company plans to overhaul its payment platform to let both online and brick-and-mortar merchants place branded buttons inside the app.These buttons would mean users would be able to pay for goods and services without having to leave Google's app, creating a direct link between the buyer and seller inside one portal, the report claims.
The change would bring the US version of the app more in line with Google Pay in other countries such as India, where users can already order food and hail rides without leaving the app."We're always trying to understand and learn from changing consumer behaviors worldwide so we can build more helpful features," a Google spokesperson told Business Insider.
"Our learnings from Google Pay in India will enable us to make digital money experiences simple, helpful and accessible and create new economic opportunities for both users and our partners around the world," the spokesperson added.Google is also said to be looking closely at China's
However, merchant buttons might not be the only major play in mobile payments that Google is planning. The company is also said to be looking into a smart debit card that could be co-branded with bank partners and would link to an app.
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