Netflix continues to rewrite the playbook for globalentertainment .- It's solidified its position as the dominant streamer.
Since Netflix began its worldwide expansion in 2016, the
Hollywood used to export most global hit series and movies. Now, thanks to Netflix's investments in international TV and film, programs like South Korea's "Squid Game" and France's "Lupin" have found massive audiences around the world. And Netflix's English-language originals, such as Shonda Rhimes' "Bridgerton," Ryan Murphy's "Dahmer," and Tim Burton's "Wednesday," have broken the streamer's internal streaming viewership records.
$4 after the 2023 $4 shut down Hollywood production and other $4. After a dip in 2022, its stock soared in 2023 and it's making headway with its crackdown on password sharing and its $4. Cash-hungry rivals have $4 back to Netflix, which could help make the streamer even more dominant.
Netflix's impact on the global TV industry remains undeniable, even as it now $4 about its audience growth potential, ability to compete for ad dollars, and opportunity to capture younger viewers.
How Netflix disrupted the global TV industry
To thrive on an international stage, Netflix sought both US mass-market programming like "Stranger Things" as well as $4 that could win over viewers in specific markets (and produce breakout hits).
The strategy helped the streaming service grow its customer base to more than 260 million global subscribers. Its momentum also reinvigorated production in places like Germany, Mexico, and India.
More recently, it along with other streamers has sought $4 that will grab broad viewership, plus $4 under new film chief Dan Lin. It's also dipped into live programming like sports and comedy.
More on Netflix's changing content direction:
Netflix shook up its leadership to reflect a changing business
After breaking all of Hollywood's rules and disrupting everything about the entertainment industry, Netflix — $4 — has been breaking its own rules, reversing its stances on password sharing and advertising.
It also $4 in 2023, elevating $4 reflecting its shift to new revenue streams, alongside $4 as cofounder $4 moved to executive chair.
Meanwhile, TV head $4 was named chief content officer, with film reporting to her.
An $4 helps make Netflix's biggest decisions. Known internally as the "Lstaff" — the "L" stands for leadership — the 22-member group sits between the company's officers and its larger executive corps of vice presidents and above, who are called the "Estaff."
More on Netflix's corporate structure:
Netflix continues to grow, despite layoffs
Netflix's restructuring hasn't been without obstacles. It's laid off $4 of staffers over the past couple of years as the $4.
Still, the company's growth has generally made it a desirable place to work in recent years, despite$4 its corporate culture has faced. While hiring has slowed, it's $4 to maintain its lead over other paid streamers and fuel its global expansion.
More on Netflix's business model and company culture:
Netflix is moving into advertising and gaming
Netflix faces more competition from TV viewers than ever from traditional
The competition is pushing the streaming giant to continue evolving. Netflix introduced a cheaper, ad-supported tier to combat slowing subscriber growth. It's also building $4and $4 tied to series like "Squid Game" and "Bridgerton."
Some $4 to please advertisers, while the service has been $4 demanded by advertisers.
As it did with movies and TV shows, Netflix is ramping up advertising and games slowly. It's commissioning and licensing mobile games, some of which are based on existing franchises like "Stranger Things" and $4 to kickstart the business.
More on Netflix's advertising and gaming ambitions:
Elaine Low contributed to an earlier version of this post.