- Meta is reportedly pitching celebrities and influencers to join its "Instagram for your thoughts."
- A new $4 of Lia Haberman cites conversations with a creator who met with Meta about the app.
The "$4" being built by Meta to compete with Elon Musk's Twitter could launch as soon as next month, according to several reports.
Meta is meeting with influencers to discuss the app's future, according to reports from $4 and $4 that cite $4, a $4 writer who teaches about social and influencer marketing at UCLA.
Haberman posted in a $4 and $4 what appear to be the first images of the still-unnamed app. The images were apparently part of a marketing slide describing how the app will work.
—Lia Haberman (@liahaberman) $4
Citing conversations with "a creator who met with Meta," Haberman confirmed some $4 details about the app, including plans for it to be decentralized, reported by $4. She also reported that the app could be released as soon as next month.
$4 part of Haberman's report, as it cited people familiar with the matter who said the app is being tested with celebrities and influencers, and has been available to "select creators" for testing purposes for months.
The Twitter competitor has been referred to as "Project 92, P92, and Barcelona" in $4, but no official name or details about the app or how it will work have been publicly confirmed by Meta or Instagram.
The app may be compatible with other apps like Mastodon, allowing users to search across apps, Haberman reported. The app will reportedly allow users to log in with an Instagram account's existing username and password, and profile details like username, verification, and a user's bio will carry over.
Posts can be up to 500 characters, and include photos and videos up to five minutes long, per Haberman's reporting. The app will operate based on Instagram's existing guidelines, and blocked accounts and words a user has chosen to hide from their feed will also carry over.
Users unhappy with Elon Musk's ownership of Twitter $4 since he took over in November, like Post, Mastodon, $4, although none have yet gained sustained momentum or $4 to dethrone the social media network.
A Meta spokesperson declined to comment on the most recent reports.
In March, the $4 it was "exploring a standalone decentralized social network for sharing text updates. We believe there's an opportunity for a separate space where creators and public figures can share timely updates about their interests."