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It's peak petty season for tech bros right now

Hasan Chowdhury   

It's peak petty season for tech bros right now
  • Pettiness is the order of the day for prominent tech bros.
  • Elon Musk, Mark Zuckerberg, and others are behaving similarly amid their rivalries with each other.

Is there something in the water in Silicon Valley? Whatever the case, it's got $4 stooping to new depths of pettiness.

The ringleader of the petty patrol is none other than $4, who has $4 as a strategy for anyone who attempts to rival him or question his unbridled ambitions to make something of X, formerly known as Twitter.

Here's the latest example: X appears to be $4 of links that redirect to news sites Musk openly excoriates, such as The New York Times, as well as links to rival sites such as Facebook, $4

This represents peak pettiness because social media matters far less than it did to publishers; search engines like Google almost entirely drive ad-revenue traffic, so Musk's ploy does little more than make X users grumpy.

Pettiness has defined recent developments in $4

In a $4, the Meta chief offered a fairly mature account of his experience in trying to set up a cage-fighting bout, noting that he offered a real date, and had sought out UFC boss Dana White to "make this a legit competition for charity."

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>$4

But after saying Musk wouldn't confirm a date, while also acknowledging the X owner's medical issues, Zuck said it was "time to move on." Musk's response, in peak petty fashion, was to suggest that he'd $4 and fight him there.

Zuck has engaged in his own pettiness by $4, which involved restrictions on the number of posts a user could see and a clampdown on popular services such as TweetDeck.

This behavior hasn't just been limited to Musk and Zuck, however. Even someone as principled as $4 has also shown that a little bit of pettiness isn't beneath him.

A month after Microsoft's multibillion-dollar bet on OpenAI was announced earlier this year, Nadella $4 that the investment was as much about putting his company at the forefront of the AI revolution as it was about making Google its lapdog.

"'I hope that, with our innovation, they will definitely want to come out and show that they can dance. And I want people to know that we made them dance, and I think that'll be a great day," Nadella said during the interview.

Tech bros have been prone to this kind of pettiness before. Competition, after all, tends to bring out the best and worst in people. Twitter cofounder Jack Dorsey has taken all kinds of swipes at Zuck before, while $4.

But what makes the recent string of antics so petty is their timing.

These CEOs of multibillion-dollar companies behaved childishly despite supposedly navigating tough times. $4 in recent months amid claims that they need to get serious.

Meanwhile, their bosses seem determined to be anything but.



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