An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

• JioCinema has announced new ad-free premium plans for individuals and families.
• The premium subscription plans have been priced starting at ₹29 per month.
• Here’s everything you need to know about JioCinema’s new subscription plans.

Mukesh Ambani-owned streaming platform JioCinema on Thursday announced its new premium plans after teasing them for a few days. The new premium subscription plans from the digital arm of Viacom18 offer ad-free content.

JioCinema has an extensive catalogue, including the ongoing Indian Premier League (IPL) and content from HBO, Warner Bros., and Paramount, among others. The new content plans are cheaper than its current plans and are aimed at offering an ad-free experience like Netflix and Prime Video.

Do note that sports content, including the IPL, will continue to be free with Jio’s ad-supported tier. Existing JioCinema Premium users will be upgraded to Jio’s new plans for free.

“The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India,” Kiran Mani, chief executive officer, Viacom18 Digital.

JioCinema Premium plans pricing

The new JioCinema Premium plan is priced at ₹29 per month for the individual plan, offering online and offline access to 4K content on one device. It includes access to all premium content on the platform without any ads, except sports and live content, which will continue to show ads.

For families, JioCinema has introduced the new Family plan, which offers all the same benefits as the Premium plan and allows streaming on four devices at once. It is priced at ₹89 per month.

Do note that the company has not announced long-term plans and you only have the option to select from the monthly plans.

JioCinema has said that these are introductory prices. The actual prices of the plans are ₹59 and ₹149 respectively.

International content in regional languages

JioCinema has announced several partnerships over the last few months, including with HBO and Paramount. The company has said that in addition to English, content from international studios will be available in Hindi, Telugu, Tamil, Marathi and Bengali.

“On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium plan), whereas global giant OTT’s average pricing is ₹358 (Netflix premium plan, Amazon video), which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers; however, Jio Cinema’s depth of offerings in originals/global content remains much lower compared to global peers,” said Karan Thorani, Elara Securities.

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