scorecardLooking for $600 cardigans or $220 bee venom-infused face serum? Head to this San Francisco street, where expensive everyday items are the norm.
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Looking for $600 cardigans or $220 bee venom-infused face serum? Head to this San Francisco street, where expensive everyday items are the norm.

Katie Canales   

Looking for $600 cardigans or $220 bee venom-infused face serum? Head to this San Francisco street, where expensive everyday items are the norm.
Tech1 min read
fillmore street pacific heights san francisco 14
  • Fillmore Street runs north to south through San Francisco's Pacific Heights, a neighborhood known for housing tech bigwigs and old-moneyed families.
  • There's clearly a market for high-end shops full of high price tags, and a six-block stretch of Fillmore Street consists of exactly that.
  • We took a stroll, weaving in and out of the upscale retailers, and found everyday items at sky-high prices.
  • Visit Business Insider's homepage for more stories.

If there's going to be a concentration of high-priced luxury shops nested together in San Francisco, it might as well be near the Pac Heights neighborhood.

It's one of the most prestigious districts in the city, and where a good portion of San Francisco's tech billionaires live. The median real-estate value is $2.02 million, but that doesn't mean homes aren't listed well above that - a $27 million mansion a block away from the city's "Billionaire's Row" is currently for sale.

So there's clearly a market of shoppers with cash to burn within walking distance of Fillmore Street.

The roughly six-block stretch isn't the only nest of upscale retail shops in San Francisco, but it's the main shopping district for the Pac Heights neighborhood.

Brands like Ralph Lauren, Intermix, Reformation, Frye, and Rag & Bone are just some of the hot shops dotting the district.

We took a jaunt down the street to find out what lurks within the glistening shops and found, among other things, $600 cardigans, bottles of bee venom-infused face serum for $200 a pop, $1,184 pairs of jeans, and $30 face massagers.

See for yourself.




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