Mark Zuckerberg 'sFacebook rebrand video was full of Easter eggs.- The video, revealing Facebook's "
Meta " rebrand, had bottles of sunscreen and Sweet Baby Ray's barbecue sauce.
Mark Zuckerberg's $4 was littered with props poking fun at his past.
They included bottles of both sunscreen and Sweet Baby Ray's barbecue sauce - as well as a reference to himself as a robot.
$4 in an $4 on Thursday, including changing Facebook's corporate name to $4. Zuckerberg also detailed the company's plans to develop a "metaverse," a virtual space where people interact digitally using avatars and virtual reality.
Experts previously told Insider that the rebrand wouldn't be enough to $4. One expert told Insider it was an attempt to "divert the conversation from their current problems onto the metaverse, which is exciting and futuristic."
The rebrand video contained some subtle, and some not-so-subtle, references to memes about Zuckerberg.
In the video, a bottle of $4 propping up books on his shelves. In a viral $4, Zuckerberg repeatedly referred to his love for the sauce. Earlier this year, Zuckerberg said that it was $4 of himself.
Zuckerberg is also a keen surfer - and his metaverse avatar is no different.
The launch video includes a clip of Zuckerberg scrolling through costume options for entering a hydrofoil surfing race as his avatar - and choices include one called "Freedom Foil," which features his avatar carrying a huge American flag over his shoulder. This is a reference to Facebook and Instagram videos he posted on July 4 of him $4 and listening to John Denver's "Take Me Home, Country Roads."
Another outfit option for hydrofoiling races in the metaverse is "SPF 5000," which features the tech mogul with his face covered in sunscreen, referencing $4.
Zuckerberg himself has poked fun at the photos in the past, including $4.
And the hydrofoiling outfit isn't the only time he refers to the sunscreen incident in the launch video. In another clip, Zuckerberg is sat at his desk with $4 next to him.
Over the years, people have pointed out Zuckerberg's $4, leading to him being given the moniker "$4" by some critics. Zuckerberg referenced this himself in the launch video when one of his friends unveiled their avatar as a robot.
"I thought I was supposed to be the robot," Zuckerberg said.
The video also features a shot of a bike, which could be a reference to his first Facebook Live Q&A in 2016, where $4 after falling off his bike.
Under the rebrand, Facebook's main social-media app will still be called Facebook, but the parent company that owns it will be called Meta. Zuckerberg $4 Thursday that the company is now going to be "Metaverse first, not Facebook first."