OnePlus co-founder Carl Pei launches a new consumer tech company and it's literally called Nothing

OnePlus co-founder Carl Pei launches a new consumer tech company and it's literally called Nothing
Carl Pei/Facebook
  • Pei had left OnePlus in October 2020, a company that he along with Pete Lau founded and grew to over 36 countries.
  • Pei calls his new venture, Nothing, a ‘giant reset’ in consumer electronics.
  • The company has already launched $7 million in a seed funding round, where Kunal Shah of CRED also participated.
Carl Pei, OnePlus co-founder, has launched his much-awaited new consumer tech company and it’s called ‘Nothing’.

Pei had left OnePlus in October 2020, a company that he along with Pete Lau founded and grew to over 36 countries. Pei was the man behind the smartphone OnePlus’ marketing and product positioning.

Pei’s new venture called Nothing is what he calls a ‘giant reset’. However, the London-based company has revealed no details of what its product offerings will be. “We’re rethinking everything. From what we make and how we make it. To what goes in and what goes out. A giant reset button for all things innovation,” reads the company’s website.

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The company has already launched $7 million in a seed funding round and these were the participants.


Tony FadellPrincipal at Future Shape & Inventor of the iPod
Casey Neistat YouTuber
Kevin Lin Cofounder of Twitch
Steve HuffmanCEO of Reddit
Liam CaseyFounder and CEO, PCH
Paddy CosgraveFounder of Web Summit
Josh BuckleyCEO of Product Hunt
Kunal ShahCEO, CRED


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