People are comparing Elon Musk's rebranding of Twitter to X with a cringe pitch from Kendall Roy in 'Succession'
- Elon Musk announced Saturday that Twitter would be rebranding to X.
- And CEO Linda Yaccarino shared a lengthy announcement pitching a wide-ranging vision.
Elon Musk announced Saturday that Twitter would be rebranding to X, replacing its bird logo and doing away with identifiable phrases like "tweet."
Many Twitter users aren't totally on board with the move, resulting in CEO Linda Yaccarino's verbose statement being compared with a cringeworthy business pitch featured in "Succession."
"X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities," she tweeted Sunday. "Powered by AI, X will connect us all in ways we're just beginning to imagine."
—Theo Burman (@Theo_Burman) July 23, 2023
It's also similar to a confused, unfocused idea from Season 4 of "Succession," the hit comedy-drama that follows the owners of a media conglomerate.
Seeking to escape their father's shadow, three of the Roy siblings come up with their own idea for a company called "The Hundred."
Kendall Roy, played by Jeremy Strong, describes it as "Substack meets Masterclass meets The Economist meets The New Yorker."
Now, social-media users are joking that Yaccarino's tweet was just as convoluted, if not more so, than the Roy siblings' venture — which never came to fruition.
—TechnicallyRon (@TechnicallyRon) July 23, 2023
Noah Shachtman, the editor-in-chief of Rolling Stone, quipped: "[Kendall Roy voice] It's, y'know, Venmo meets Clubhouse meets Ebay meets ChatGPT."
"Enjoyable to imagine Kendall Roy saying this to investors," said another tweet, which has been seen 2 million times.
Bailey Carlin, a social-media consultant, shared a screenshot of a scene where Kendall stood up to his father, pitching a company as "a portfolio of online brands and digital content" rather than a website.
—B.W. Carlin (@BaileyCarlin) July 23, 2023
Twitter's bosses might have grand, utopian ideas for the future of X, but to many users, their pitch sounds like nothing more than jargon-filled business talk designed to be mocked.
Insider reached out to Twitter for comment but didn't immediately hear back.
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