People are trying to resell the Apple Vision Pro outside the US for more than double its $3,500 list price

People are trying to resell the Apple Vision Pro outside the US for more than double its $3,500 list price
The Vision Pro launched on February 2.Justin Sullivan/Getty Images
  • Days after its launch, users are listing the Vision Pro at highly inflated prices outside the US.
  • Some listed it for more than double the official price, adverts seen by Business Insider show.

Resellers are listing Apple Vision Pro headsets at highly inflated prices in marketplaces outside the US.

One Gumtree advert seen by Business Insider shows the Vision Pro listed for £7,500, or $9,400. An advert on Facebook Marketplace listed it for £5,000. This is more than double the official price of $3,500.

Apple is yet to announce an official launch date for the UK and markets outside the US.

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The device is being listed at inflated prices in Asia, too. One headset sold for 800,000 yen, or $5,400, on the Japanese marketplace Mercari, Bloomberg reported.

Another reseller on the Chinese site, Taobao, listed the Vision Pro for 36,000 yuan, or $5,000, while a Singaporean reseller listed it for 8,500 Singapore dollars, or $6,300, the report said.


Apple analyst Ming-Chi Kuo said Apple hasn't yet released it outside the US due to its limited first wave of sales and because it's testing the waters with how the sales process goes in the US.

The company also needs time to "modify the algorithms to comply with regulations in other countries," Kuo said in a Medium blog post last month.

Apple could also face a barrier to entry in China as its rival Huawei owns the trademark for "Vision Pro," which it registered for in 2019 with China's Trademark Office, a filing shows.

Under the Vision brand, Huawei sells smart glasses and TVs, so Apple might need to negotiate to gain the rights to sell its headsets in China under that name. Alternatively, it could change the device's name in the country.

The mixed-reality device hit stores in the US on February 2. Apple has already sold around 200,000 of the headsets since preorders opened in mid-January, MacRumors reported.

When asked about the cost of Vision Pro during an earnings call last week, CEO Tim Cook said the headset's technology included 5,000 patents.


He said, "If you look at it from a price point of view, there's an incredible amount of technology packed into the product."

Apple didn't immediately respond to Business Insider's request for comment, made outside of normal working hours.