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The tech startup playbook to follow when money is tight

Diamond Naga Siu   

The tech startup playbook to follow when money is tight

Welcome, readers! I'm Diamond Naga Siu, a senior reporter on Insider's tech analysis team. I'm so excited to officially take over 10 Things in Tech from the brilliant Jordan Parker Erb. What a way to start the $4 — she'll be missed.

While we wipe away our tears, let's dig in and catch up on tech. The year is only a few days old, but much has already gone down. And it's probably only the appetizer for an even more chaotic year. After a shaky tech market last year with layoffs and hiring freezes, this year is likely going to be another rough — and even more unpredictable — ride.

On today's menu we have $4, a $4, and more. So let's jump right into it.


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1. This is the startup playbook to follow when money is tight. Less funding is going into startups, so they've been forced to pivot strategies to adjust. Instead of getting money from investors, they're taking out multiyear loans. And taking on so-called venture debt often means adopting a new business strategy.

  • In 2021, startups were raising money at record pace. But investors got scared in 2022 when the tech industry started to wobble. Entrepreneurs were worried about what the decrease in available funds would mean for startups and innovation.
  • The structure before meant startups were spending money someone gave them. This new structure is risky, since you are spending money you eventually have to pay back.
  • But investors and founders told my teammate Emilia David that the move could actually be good for startups. This switch could break their bad habits by ending the days of free-spending and ushering in a new age of creativity.

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In other news:

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2. 2023 is a make-or-break year for Tesla wannabes. Electric vehicle startups like Rivian and Lucid face a pivotal year after a bumpy 2022. Supply chain issues, talent turnover, and other hurdles hampered these companies. But investors might lose their patience this year. $4

3. Operation 'Chaos Monkey 2023' at Shopify. Welcome back from the holidays. All your meetings are canceled. Message histories have been wiped. Every public Slack channel got shuttered. $4

4. Gen Z is revolutionizing the resume gap. The newest generation of workers (hello, it's me) is changing how employers see gaps in work experience. Months or years between jobs was previously a red flag. $4

5. Remove friend — these are the top Facebook leaders who left last year. Sheryl Sandberg, one of Facebook's most well-known execs, left the company in 2022. She was just one of multiple high-profile departures from Meta after a tumultuous year. $4

6. Reading recs from Elon Musk, Bill Gates, and Jeff Bezos. These three bookworms have recommended a bevy of good reads over the years. The books range from sci-fi novels to biographies. $4

7. Elon Musk brings political ads back to Twitter. Jack Dorsey implemented the ban on political ads from Twitter in 2019. But now, Twitter Safety said: "Moving forward, we will align our advertising policy with that of TV and other media outlets." $4

8. Sam Bankman-Fried pleads not guilty. With his mother sat two rows behind him in the public gallery, the FTX founder pleaded not guilty to fraud and conspiracy charges against him. The US government opened the lawsuit against Bankman-Fried for the collapse of his crypto exchange. $4


Odds and ends:

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9. Everything we know about Volkswagen's new electric car. VW debuted the ID.7 sedan yesterday at CES, taking the lid off a car that's meant to compete with Tesla's popular Model 3. The sedan boasts a 15-inch touchscreen, advanced climate system, and more. $4

10. This is where World War III could start. Russia's invasion of Ukraine last year continues to catalyze fear that it could reinvigorate other geopolitical tensions. $4


What we're watching today:

  • CES Day 2. $4
  • $4 is releasing its job opening and labor turnover survey.

Curated by Diamond Naga Siu in New York. (Feedback or tips? Email dsiu@insider.com or tweet @diamondnagasiu>$4) Edited by Matt Weinberger (tweet @gamoid>$4) in San Francisco and Hallam Bullock (tweet @hallam_bullock>$4) in London.



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