- TikTok announced "TikTok Now," a tool for users to share 10-second videos or a photo daily.
- The tool is similar to BeReal, an app that notifies users all at once to take and share a photo.
TikTok is launching a new tool that people quickly noticed is incredibly similar to another popular app: BeReal.
The social media platform announced on Thursday $4, a tool where users receive a daily prompt to film a 10-second video or take a photo to share what they're doing in the moment from the front and back cameras on their phone.
It's a photo-sharing concept familiar to users of BeReal, the French $4 that also sends out a notification every day to users, giving them two minutes to share a photo from the front and back phone cameras. BeReal notifies all users $4, at a different time everyday.
The notifications for both apps look similar as well. BeReal's notification says, "Time to BeReal" surrounded by two caution emojis. The $4 press release shows a notification that says "Time to Now" surrounded by two lightning strike emojis.
Tik Tok said $4 with the tool in the coming weeks, and accessing the tool will $4 for users in different countries. TikTokers in the US will be able to use the tool in the TikTok app, while the tool might be in a new app for users in other regions, $4.
The circle of copying amongst big social media apps continues
Instagram $4 a similar tool for its platform called "IG Candid." A screenshot from mobile developer Alessandro Paluzzi, a self-described "leaker," $4 also gives users two minutes to take and share a photo daily at a different time.
A spokesperson for Meta, who owns Instagram, previously $4 that the tool is only being tested internally for now.
This is not the only time TikTok has copied another social media app's tool. The platform launched TikTok Stories in 2021, that is $4 feature allowing users to make a post that disappears in 24 hours. But Instagram's Story tool was actually $4 in 2016. And Instagram launched Instagram Reels in 2020 $4 to TikTok.
TikTok also addressed the safety of its teenage users in $4 for TikTok Now. For users under 16-years-old, their TikTok Now will be private by default along with their account. Users under 18-years-old are not allowed to share their TikToks on the Explore page. And users ages 13 to 15 are limited to comments only from friends.
The social media app has previously come under fire for being unsafe for younger users, and $4 in response.