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TikTok's new CEO is facing his first big challenge after India banned the app and left TikTok's thousands of Indian employees stuck in limbo

Paige Leskin   

TikTok's new CEO is facing his first big challenge after India banned the app and left TikTok's thousands of Indian employees stuck in limbo
  • India said Monday it was $4, citing concerns the Chinese app is "stealing" user data as India clashes with China over a disputed border between the two countries.
  • This is the first major challenge the viral video-sharing app faces under its new CEO, Kevin Mayer, who $4 in May.
  • Mayer plans to address TikTok's around 2,000 "panic-stricken" employees on Tuesday, Indian outlet $4. The head of TikTok in India has reportedly said there will be no layoffs as a result of the ban.

The viral video-sharing app TikTok is facing a ban in one of its biggest global markets just a month into its new CEO's tenure.

The Indian government $4 on Monday that it had banned access to TikTok, which is owned by the Chinese company ByteDance, $4 as tensions escalate between the two countries amid a $4.

India's ban on TikTok is the first big challenge Kevin Mayer is facing as the company's CEO, a position $4. Mayer, who previously led Disney's streaming services, is now tasked with steering the business as it handles the potential loss of a userbase in India surpassing more than a half-million downloads.

TikTok's India operations head $4 that the company is "in the process" of complying with India's ban and organizing meetings with Indian government stakeholders. Mayer, who oversees TikTok's global operations, addressed the around 2,000 employees working out of TikTok's India offices on Tuesday, $4 reported.

TikTok did not respond to Business Insider's request for comment about Mayer's meeting with TikTok India employees.

TikTok $4 in May, leading the platform to set a record for the most downloads any app has ever had in a single quarter. Since TikTok was introduced to international markets in 2017, the app has seen nearly 660 million installs in India, according to data that app analytics firm Sensor Tower provided to Business Insider.

The loss of India's massive market could be a blow to TikTok and its parent company, ByteDance. ByteDance reported $4 in the first three months of 2020, representing a 130% grown in revenue year-over-year. $4 ByteDance is considering plans to go public on the Hong Kong stock exchange, an IPO $4 between $150 billion and $180 billion.

Mayer faces the task of mitigating the drastic loss in growth TikTok could face if its ban in the Indian market continues. To date, India comprises nearly 30% of all downloads across the App Store and Google Play, according to Sensor Tower. Sensor Tower anticipates that if the ban in India were to remain in effect for the remainder of 2020, TikTok could lose more than 100 million new downloads.

In its announcement of the ban, Indian authorities say they've received "many complaints" about apps accused of "stealing and surreptitiously transmitting users' data in an unauthorized manner to servers which have locations outside India."

Concerns over the safety and security of user data have long plagued TikTok, particularly in the US. TikTok's ties to China — through its parent company, ByteDance — have earned the app intense scrutiny from US lawmakers and national security officials, who have major concerns over the $4, as well as its influence over censoring content.

The addition of Mayer, who is based in TikTok's Los Angeles offices, could be helpful in assuaging those concerns.

This isn't the first time India has banned TikTok. $4 the app in April 2019 over concerns it encouraged pornography and exposed children to predators. Earlier this year, millions of Indians $4 after videos went viral promoting violence against women.

India's most recent ban of TikTok comes as tensions $4 have escalated over disputed territory on the two countries' border. At least 20 India soldiers $4 in the clash, and $4 military buildup nearby from both countries.

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