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Tinder thinks some people will pay almost $500 a month for more 'efficient ways to find connections' with its 'VIP' plan

Nathan Rennolds   

Tinder thinks some people will pay almost $500 a month for more 'efficient ways to find connections' with its 'VIP' plan
  • Tinder has unveiled a new subscription option that costs nearly $500 a month.
  • The subscription will allow users to access certain features like exclusive messaging services.

Tinder has introduced a new subscription option that costs nearly $500 a month.

Tinder Select is a "VIP" service that's only on offer to about 1% of the dating app's most active users, the company says $4.

Select will enable users to access exclusive features including "Skip The Line," which allows others to see your profile after you like them even if they don't have a gold or silver membership, and "Direct Message," which lets you send someone a message without having matched them up to twice a week.

Users need to apply for the service and must meet the company's "5-point Select Screen," requiring a verified photo, "show a relationship intent," and have four images, five interests, and a biography.

"We know that there is a subset of highly engaged and active users who prioritize more effective and efficient ways to find connections," said Tinder's chief product officer Mark Van Ryswyk, $4.

"So we engaged in extensive tests and feedback with this audience over the past several months to develop a completely new offering."

Tinder offers three other paid subscription tiers: Tinder+, Tinder Gold, and Tinder Platinum, with prices starting from $24.99 a month, per $4.

The company was founded in 2012 and is $4. The app has been downloaded 340 million times and is available in 190 countries, per its website.



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