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2 years after leaving Apple, Jony Ive's new design company finally has a website - take a look

Sarah Jackson   

2 years after leaving Apple, Jony Ive's new design company finally has a website - take a look
  • LoveFrom, the design firm by former Apple design chief Jony Ive and Marc Newson, has a new website.
  • The site describes LoveFrom as "a creative collective" that is "fanatically devoted to excellence."

A design firm from the man behind the look of many of Apple's iconic products now has an official website.

$4 was Apple's chief design officer and led the company's design for devices such as the $4, $4, and iPod. He worked at the tech giant for nearly 30 years before $4 to kick-start his own design company, LoveFrom, with his fellow designer Marc Newson, who Ive $4 in 2014.

Now, LoveFrom has its own $4. The site is minimalist and welcomes visitors with a blank white page and a typing bar. The bar gradually spells out LoveFrom before collapsing into a comma and prompting visitors to scroll down for the rest.

The website describes LoveFrom as "a creative collective."

"We are designers, architects, musicians, filmmakers, writers, engineers, and artists," the site says. "We are obsessed with the traditions of creating and making. Fanatically devoted to excellence. Insatiably curious."

LoveFrom recently made headlines when the Financial Times $4 that the firm was $4.

As for LoveFrom's moniker, Ive has previously said the name was inspired by a conversation he once had with Steve Jobs. The Apple cofounder had told Ives that $4

You can take a look at LoveFrom's website $4.

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