Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity

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bii historical average abandonment rate

BI Intelligence

Shopping cart abandonment - when shoppers put items in their online shopping carts, but then leave before completing the purchase - is the bane of the online retail industry.

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But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.

In a new report, BI Intelligence explains what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates. We collected and analyzed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions, to come up with a number of solutions that can help retailers recover lost sales.

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Here are some key points from the report:

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In full, the report:

For full access to all BI Intelligence's charts and analysis on the e-commerce industry - including downloadable Excel files - sign up for a free trial.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.