Edipeel keeps water from leaving and oxygen from entering produce, while Invisipeel is for keeping insects away (these are both processes that make produce decay). To get the benefits of both products, you need to apply both.
Produce with Apeel's products can last an extra two to five days without refrigeration before it starts to rot too, Rogers says. The startup — first spotted by The New York Times — is also testing on avocados, tomatoes, and leafy greens.
"We don't discriminate," Rogers says.
For example, it takes 30 days for Chile-grown blueberries to travel to US grocery stores. To keep them fresh, farmers will often coat them in wax and pick them before they're ripe. Trucks also need to heavily refrigerate them (which requires energy and money).
Since Apeel's plant-based products control the rate of decay, they offer a non-GMO solution to preserving produce.
Apeel aims to sell its products for a price higher than normal produce, but lower than organic, Rogers says. The products could help reduce farming and transportation costs, thus lowering produce's costs.
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