WAL-MART: Here's Why We Don't Support Apple Pay

Wal-Mart and Apple are in $4, Apple's mobile payment system on the iPhone 6.

Wal-Mart is a leader of MCX, a group of merchants working on their own mobile payment system.

Wal-Mart is not accepting Apple Pay right now. Members of MCX, including Rite Aid and CVS, shut down support for Apple Pay after a few days of accepting it, likely out of a contractual obligation to MCX to only use MCX's mobile payment solution.

MCX's alternative to Apple Pay is called CurrentC. It's been in development since 2012, and it's a much clunkier solution. The user has to open the CurrentC app, then use a camera to scan a QR code, which is a boxy, bar code type of thing. Or, they unlock the phone, open the app, then have a QR code generated that gets scanned by the retailer.

After we wrote about CurrentC earlier, a Wal-Mart PR rep reached out.

During a back-and-forth, we asked why Wal-Mart doesn't accept Apple Pay, which is a pretty elegant solution to mobile payments. An iPhone owner simply holds their phone to a payment terminal, then uses her fingerprint to confirm payment.

Here's what we were told:

There are certainly a lot of compelling technologies being developed, which is great for the mobile-commerce industry as a whole. Ultimately, what matters is that consumers have a payment option that is widely accepted, secure and developed with their best interests in mind. MCX member merchants already collectively serve a majority of Americans every day. MCX's members believe merchants are in the best position to provide a mobile solution because of their deep insights into their customers' shopping and buying experiences.

Our emphasis is added in there. These are mega corporations fighting for billions of dollars - Apple, the banks, Wal-Mart, etc. - so it's hard to know who to really trust.

But, we would trust that Apple is working with consumers in mind.

And we would guess that Wal-Mart is less concerned about consumers. It is more concerned with eliminating the 2% fee that comes with credit card purchases. CurrentC bypasses credit card fees, which will save Wal-Mart money in the long run.

In fact, Ron Shevlin, a retail banking analyst, says he asked former Wal-Mart CEO Lee Scott why $4. Scott's answer $4, and MCX. He said, "I don't know that it will, and I don't care. As long as Visa suffers."