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Dwayne "The Rock" Johnson makes $647,500 more than Martha Stewart per sponsored post.
- Influencer marketing is projected to be worth between $5 billion and $10 billion by 2020.
- Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app and how much they charge per sponsored post.
- Hopper HQ compiled the list using public and private data and contacted every account listed - through a manager, agent, or directly - and requested their fee for sponsored posts.
- The Kardashian-Jenner family reigns - four of the sisters made the top 10. Kylie Jenner took the No. 1 spot with a fee of $1 million per post.
Influencer marketing is projected to be worth between $5 and $10 billion by 2020. To determine how much to charge per-post, you need to take into account followers, engagement, status, and audience.
Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app - and how much they charge per sponsored post.
Luckily, the world's biggest celebrities don't have to put in much work building an audience - they can charge six-figure sums from the get-go. Still people who built loyal followings from the ground up - social media influencers - have become celebrities in their own right, commanding anywhere from $1,500 to $33,000 per post.
Hopper HQ categorized influencers in eight core verticals: Celebrity, lifestyle, fitness, sports, beauty, fashion, food, and travel. Hopper HQ compiled the list using public and private data and contacted every account listed - through a manager, agent, or directly - and requested their fee for sponsored posts.
The list was sorted by price for the top-ten influencers in each of the core categories. Travel accounts that exchange posts for free travel instead of a financial return did not make the list.
The 75 influencers below all have one million followers or more and charge $1,300 and up for a sponsored post. Since Hopper HQ released the list, many influencers gained more followers. The follower count on Business Insider's list is as of September 2018.