The Bentley Bentayga is the first of a new kind of hyper-luxury SUV

Bentley

After much teasing, Bentley's Bentayga SUV is finally here. The British luxury automaker released official photos of the first off-roader in company's century-long history this week. The Bentayga will make its official world debut later this month at the 2015 Frankfurt Motor Show.

The Bentayga will join the Continental GT, Flying Spur, and the flagship Mulsanne in its lineup. With luxury SUVs now a must-have for high-end automakers, companies such as Rolls-Royce and Lamborghini have all announced plans to jump into the market.

The Bentayga is the first of the three ultra-luxury SUVs to arrive over the next year or so. Bentley chairman Wolfgang Durheimer told Business Insider earlier this year that the company will build 3,600 Bentaygas in its first year - and that the company has more orders from the US alone.

The 2015 Frankfurt Motor Show will run from September 17-27.