BII
Carrier billing was invented as a way for people to buy things like ringtones and wallpapers via text message before mobile phones could effectively connect to the internet.
In recent years, carrier billing technology has caught on as a way to charge for apps. A recent flurry of deals in markets including the UK and Australia have made it possible for smartphone users to pay for Google Play apps on their monthly mobile bills.
In a $4 explains how carrier billing works, who is using it, and whether or not it has the potential to catch on for physical goods, beyond the world of digital content.
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Here are some of the key elements from the report:
- Carrier billing is known for its prominence in emerging markets, but $4
- But that could change. $4
- We estimate that $4, or 13% of the global market for mobile digital content.
- $4 But as carriers struggle to maintain revenue, and realize they are missing out on a big opportunity in digital goods, they are beginning to compromise on their rates in hopes that they will see a higher volume of carrier billing sales.
- $4 If this happens, as it has in South Korea, the carrier billing opportunity would be truly massive, as it would begin to compete head to head with credit cards as a payment method.
In full, the report: