THE E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women


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Men aged 18 to 34 would like to shift all their spending online. They also use auction sites.

The conventional wisdom is that women account for the lion's share of consumer spending, including online purchases.


But it turns out that men are the power shoppers when it comes to purchases made on smartphones and tablets.

In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ. It's important for retailers to know who their potential customers are online in order to market to them effectively.

Here are the surprising facts about men's e-commerce and mobile commerce habits:

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In full, the report:

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