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Amazon
"The Grand Tour" co-hosts James May, Richard Hammond, and Jeremy Clarkson.
His comments were made in front of a live studio audience in the "Happy Finnish Christmas" episode of the show, which first broadcast on Amazon Prime on December 23.
Co-host Jeremy Clarkson gestured towards a photo of the light-coloured interior of a Rolls Royce, joking that you would not be able to enjoy a Magnum ice cream inside.
Hammond responded: "It's all right, I don't eat ice cream. It's something to do with being straight."
Clarkson and the show's other co-host James May wrinkled their noses in apparent disgust as the audience laughed and clapped.
Clarkson, $4, said: "Why are you applauding him? What do you mean? Are you saying everyone who likes ice cream ... you're saying all children are homosexual?"
Hammond retorted that "ice cream is a bit, you know," before adding: "There's nothing wrong with it, but a grown man eating an ice cream, you know, it's a bit, it's that way rather than that way, it is ..."
Clarkson cut him off by looking down the camera lens and declaring: "Welcome to the inside of Richard Hammond's head."
Hammond continued: "I'm right. I can't believe you can't see that. It's easy, it's in front of you."
Clarkson then appeared to try to revert the conversation back to the car: "You could enjoy a 99 in there," he said, referring to the ice cream cone.
May then cut in: "You mean a 69?"
Clarkson responded: "99. But you couldn't have the chocolate thingy," and gestured at the chocolate flake that is usually inserted atop a 99 ice cream.
"My case rests!" Hammond declared triumphantly.
The exchange was strongly criticised and parodied by Twitter users:
Richard Hammond's representatives and Amazon were not immediately available for comment.
Amazon is rumoured to have paid about $250 million for "The Grand Tour," which stars the trio of former "Top Gear" presenters. $4, although it declined to share specific numbers.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
🤗 hello & here's the full richard hammond 'ice creams are gay' piece and yeah, it's awful $4
- Ollie Cole (@ProducerOllie) $4
.$4 HELLO I HAVE BEEN EATING ICE CREAM FOR YEARS AND I'M STILL HETEROSEXUAL WHAT I AM DOING WRONG PLEASE HELP
- TechnicallyRon (@TechnicallyRon) $4
Off for a BIG GAY ice cream.
Want anything Richard Hammond?$4 🌈 $4
- Pride in London (@LondonLGBTPride) $4
Richard Hammond gags while explaining 'men who eat ice-cream are gay' on The Grand Tour, ep 6.
Are men that watch this show bigoted weasels? $4
- Hayden Scott-Baron (@docky) $4
I wish George Michael was still alive so he could tell Richard Hammond to take his fragile masculinity and shove it up his arse.
- Chris Mandle (@chris_mandle) $4