The two women behind the viral dress have a plan to turn it into something positive for girls

Sarah Weichel and Caitlin McNeill, $4 have a plan to turn their fifteen seconds of viral fame into a win for young girls.

Weichel reached out to Business Insider late Friday and announced the pair have teamed up to sell $4 and $4 t-shirts with the proceeds benefiting $4, and organization that provides free prom dresses to high school girls who can't afford them.

The shirts commemorate the fact the dress in the infamous photo $4.

McNeill put the picture on a Tumblr fan page she runs for Weichel, who works with YouTube stars. The picture was $4. McNeill told Business Insider the mother took a photo of the dress because she wore it to her daughter's wedding. When McNeill saw her friends debating the photo on Facebook, she decided to share it on Tumblr $4e.

The $4 and allow the wearer to declare which colors they saw. As of this writing, the site says over 600 t-shirts have been sold and almost $4

Check out the shirts below.