ITC unveils the world’s most expensive chocolate at ₹1 lakh — and earns a Guinness record

Fabelle’s Trinity — Truffles Extraordinaire sets Guinness record for being the most expensive chocolate in the worldBusiness Insider India
  • ITC's new chocolate, the Fabelle's Trinity - Truffles Extraordinaire, costs ₹1 lakh.
  • According to the Guinness World Records, it is now the most expensive chocolate in the world.
  • The company co-created the chocolate with Michelin Star chef, Philippe Conticini.
Indian Tobacco Company’s chocolate brand Fabelle Exquisite Chocolates, made it to the Guinness World Records for making the world’s most expensive chocolate.

Unveiled in Mumbai today, Fabelle’s Trinity — Truffles Extraordinaire, costs a whopping ₹1 lakh.

The three types of chocolate that come in the boxBusiness Insider India


The limited edition chocolate comes in a hand-made box, each of which contains 15 truffles and each truffle weighs around 15 grams. The box is only made-to-order to customers have to place their orders in advance.
Hand-made box for Fabelle’s Trinity — Truffles ExtraordinaireBusiness Insider India

ITC's chocolate business is only two years old, but has been trying to create a niche for itself as a luxury chocolate brand.

Fabelle roped in Michelin Star chef Philippe Conticini, to help co-create chocolates for the Indian market.

“After several months of R&D, we have delivered a product, in which india can take pride in and stayed committed in our constant endeavor of being at the forefront of introducing Indian consumers to distinct chocolate experiences,” stated Anuj Rastogi, CEO of ITC Limited’s new categories food division.