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Rolls-Royce CEO says high COVID-19 death rates led more people to buy expensive cars

Grace Kay   

Rolls-Royce CEO says high COVID-19 death rates led more people to buy expensive cars
  • Rolls-Royce sold more cars in 2021 than in its entire 115 year history.
  • The luxury carmaker's CEO, Torsten Müller-Otvös, told $4 COVID-19 death rates spurred sales.

Rolls-Royce CEO Torsten Müller-Otvös said COVID-19 deaths helped spur record sales for the luxury carmaker in 2021.

"Quite a lot of people witnessed people in their community dying from Covid, that makes them think life can be short, and you'd better live now than postpone it to a later date," he $4. "That also has helped [Rolls-Royce sales] quite massively."

Last year, Rolls-Royce sold a record 5,586 cars, Müller-Otvös told the publication. The sales were driven by the company's new Ghost model, as well as its Cullinan SUV. Both cars having starting prices over $300,000.

About $4 died from the coronavirus since the pandemic started. In 2021, COVID-19 deaths and infections $4 as compared to the previous year.

Several carmakers benefited from increased interest in luxury cars last year. Despite a g$4, luxury car sales hit an all-time record in the first quarter of 2021, as carmakers like Mercedes Benz and BMW sold over half a million vehicles, according to a $4

Luxury cars were not the only products that saw a surge in sales during the pandemic. Last month, Bain and Company and the Italian trade association Fondazione Altagamma released their $4 and found that personal luxury good sales are set to beat their pre-pandemic record.

"The crisis marks a turning point for luxury as we knew it," the report said.

The group said that luxury sales of items like cars, personal goods, fine wines, and high-end furniture exceeded 2019 levels in 2021.

During the pandemic, the world's billionaires added $5.5 trillion in wealth, a 68% increase from 2019 levels, according to August $4

As the world's wealthiest got richer, $4 and luxury home sales surged. In October, $4 that yacht makers were running out of stock due to interest in superyachts, as boat sales in the US hit a $4.

Luxury home sales also rose. Over 40 residential properties sold for over $50 million in the US, according to a report from Bloomberg. A luxury real-estate appraiser told the publication the surge was "unprecedented."

"We've never seen this kind of growth," Jonathan Miller, the CEO of Miller Samuel, a real estate appraising firm in Beverly Hills said.

$4

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