scorecardWhat to expect from Target's Black Friday 2019 sale - and what steps you can take to save even more
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What to expect from Target's Black Friday 2019 sale - and what steps you can take to save even more

What to expect from Target's Black Friday 2019 sale - and what steps you can take to save even more
LifeThelife4 min read

Black friday target deals 4x3

Alyssa Powell/Business Insider

  • Black Friday offers some of the year's best discounts on tech, home, and more.
  • This year, Target is likely to offer lowest-ever prices across categories. Discounts will be particularly great for RedCard holders.
  • We'll be tracking Target's top Black Friday 2019 deals in this article, so bookmark it for the big day. We're also tracking the best deals at Amazon, Walmart, Best Buy, and more.
  • For the best Black Friday deals overall, click here - we'll be updating our master list of deals all day.

Black Friday is, statistically speaking, one of the best days of the year to shop. Nothing is off-limits when it comes to a discount: TVs, cult-favorite cooking products, the latest smart home gadgets ... if you go into the shopping event knowing what you want and which retailer is selling it for the lowest price, you can make quick work of a shopping and holiday gifting.

Alongside Best Buy, Walmart, and Amazon, Target will likely be offering some of its best discounts of the year.

When does Target release its Black Friday deals?

It depends. Typically, Target gives its RedCard holders early access to some deals. Last year, RedCard shoppers could shop select Black Friday deals online the day before Thanksgiving. For everyone else, they became available on Thanksgiving morning.

Black Friday deal predictions

Target's Black Friday ad isn't out yet, but it'll probably be released around November 1, 2019.

You can expect deep discounts on in-house and exclusive brands, and we wouldn't be surprised by deals on iPhone bundles, iTunes gift cards (in the past, Target has offered a buy-one, get-one-30%-off deal), and other tech such as small kitchen appliances, TVs, and video games. You can also expect discounts on kids' toys, furniture, and clothes.

Last year, the best discounts included deals on Roku, Fitbit, Beats Solo Wireless Headphones, the Instant Pot, and the Apple Watch.

And, to keep up with retailers with great shipping policies (cough, Amazon), you may see cheaper expedited shipping.

Another good rule of thumb is to pay attention to which popular items are being featured in the Black Friday ads of other retailers, like the Instant Pot, or devices like smart home gadgets that are exclusive to select retailers and openly competing with one another. No one likes to be outdone, and even if the same model isn't on sale at both Amazon and Target, you're likely to find a different model similarly discounted at a competing retailer. Plus, while major retailers like Target tend to suspend their price-match policy during big sales events, they typically try to price-match sales on popular items with their biggest competitors.

Will Target be open on Thanksgiving?

Most likely. We expect Target to be open for an eight-hour shift from 5 p.m. to 1 a.m. on Thanksgiving Day like it was last year, and then re-open on Black Friday.

Does Target allow in-store pick-up?

Sometimes, but you may not want to count on it. There are certain items that will be eligible for in-store pick up, but not likely everything you'll want to buy.

What is Target's return policy?

For items purchased from November 1 - December 25, the 30-day return period will start on December 26. As usual, RedCard holders have a longer returns window.

Is Target price-matching during Black Friday?

No. Target will price-match between its online and in-store prices, but not with competitors.

However, Target will likely keep prices as close to competitors as possible, and most major retailers tend to adjust prices throughout the day to remain competitive. You just won't have 14 days to ask for a differential refund if you come across something lower.

Will RedCard holders still get 5% back on purchases at Target through Black Friday?

Yes. You'll see the return back on your RedCard in one to two business days.

Are there any ways to save even more at Target on Black Friday?

As mentioned, it certainly doesn't hurt to be a RedCard holder. They typically get early access to the deals, and they get an extra 5% off their purchases. You'll also get free shipping with no minimum. If you make purchases with a Target Debit Card, Credit Card, or Target Mastercard (all RedCards) you also get an additional 30 days to return a purchase.

The benefits may be slim in comparison, but it also doesn't hurt to download the Target app. Retailers with apps are known to push specific coupons or exclusive discounts to those with it downloaded already or to incentivize downloads.

In terms of strategy, the best plan is to have a plan. Make a wish-list of what you'd like to buy day-of by clicking the heart on a Target product. When Black Friday deals open to the public, shop your wish-list and don't get lost browsing. And prioritize whatever is most likely to sell out first.

As more Black Friday deals drop, we'll update this page with the best discounts Target is offering and when you can access them.

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at