These 15 brands are favorites of college-educated consumers making over $75,000 a year

Costco shopper

Joe Raedle / Getty Images

Affluent shoppers love Costco.

  • Costco and Amazon continue to be loved by affluent consumers.
  • Morning Consult conducted more than 400,000 survey interviews to determine the most loved brands in America.
  • It also determined the preferences of consumers who have at least a bachelor's degree and $75,000 in annual income.

Affluent shoppers love Costco and Amazon.

Morning Consult conducted more than 400,000 survey interviews to determine the most loved brands in America. As part of that study, it also found out which brands were favored by consumers who have at least a bachelor's degree and $75,000 in annual income. Advertisement

In conducting the survey, Morning Consult considered four factors: brand favorability, trust, community impact, and net promoter score, or how likely a respondent would be to recommend the brand. It then assigned a score to the brands, with each company receiving ratings from between 1,000 and 56,000 people over the age of 18.

Read more: Millennials' favorite brands include tech companies like Netflix, Google, and Amazon - see the top 20

The high-income consumers had slightly different preferences from those in the general survey. While Amazon was still No. 1 overall, these so-called "consumer elites" were especially fond of Costco, which offers annual memberships starting at $60 and didn't rank in the top 25 overall. They also had a favorable view of AAA, Trader Joe's, and Visa, none of which made it into the top 25.
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15. Barnes & Noble

15. Barnes & Noble

14. Visa

14. Visa
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13. Target

13. Target

12. Toyota Motor

12. Toyota Motor
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11. Trader Joe's

11. Trader Joe's

10. Chick-fil-A

10. Chick-fil-A
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9. FedEx

9. FedEx

8. UPS

8. UPS
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7. Google

7. Google

6. Lowe's

6. Lowe's
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5. AAA

5. AAA

4. Netflix

4. Netflix
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3. Home Depot

3. Home Depot

2. Costco

2. Costco
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1. Amazon

1. Amazon