scorecardThese are Ola’s biggest product innovations created as a result of direct user insights
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These are Ola’s biggest product innovations created as a result of direct user insights

These are Ola’s biggest product innovations created as a result
of direct user insights
IndiaSmallbusiness1 min read


Ola is a homegrown brand that all of us have learned to depend on for our transportation needs. In a recent chat with Business Insider, Pranay Jivrajka, COO, Ola talked about Ola’s rollercoaster ride starting from a call center. Ola started with two categories; rentals and outstations as a core business. From just English, Ola is now available in nine languages to run smoothly in 102 Indian cities.

ALSO READ: EXCLUSIVE: Ola’s COO talks about all the aces the company has up its sleeves to take on competition from Uber in 2017

In the last one year, Ola has pivoted to 8-9 categories under the platform and Pranay said that it’s because of the patrons. He said ‘We have realized is that there has been a lot of behavioral change that has happened in consumers in terms of how they consume mobility. This has become a utilitarian need. The experience that we are trying to deliver at different price points, because the market is very heterogeneous’

We decided to take you on a ride through Ola’s categories that have been created because of what your mobility needs are. Take a look.

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