These Charts Perfectly Explain Why Companies Are Going Crazy Spending Billions On Messaging Apps


Facebook just bought WhatsApp for $19 billion, which is its biggest competitor in social messaging. WhatsApp is used by 450 million people to send a variety of texts, photos, videos and more to friends all over the world for free.


Messaging apps have become a threat to companies like Facebook since it prevents them from expanding overseas and obtaining access from coveted demographics in emerging markets.

These charts from OnDevice explain why messaging apps have hurt Facebook and why Facebook spent billions buying WhatsApp.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More