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- Online fashion label $4 opened its first-ever physical store, in Downtown Manhattan, in December.
- The brand is known for emphasizing quality, affordability, and ethical processes in its clothes.
- I visited its store to see if it could replicate those qualities in a brick-and-mortar location.
Online apparel brand $4 has seen huge success while emphasizing high-quality clothing made through ethical processes. In 2015, its $4, up 200% from 2013. In 2016, the $4, all while solely selling its clothing online.
After years of founder and CEO Michael Preysman insisting that his online fashion label $4, the brand finally took the leap and launched its first clothing boutique at 28 Prince Street in New York City's SoHo neighborhood.
I went to the store to see for myself what it's like to shop there. Here's what I found: