This is how much it costs to market your app and get users to stick around



BI Intelligence

App-store competition is on the rise and it's harder - and costlier - than ever to market your app and retain users over the long haul.


With competition in the iOS app store soaring, Android offers app marketers a good deal - the cost-per-install on Android is about 27% less than it is on iOS.

Holding on to users after they've installed an app is even more expensive than getting a user to install it in the first place. The majority of apps lose about half their peak audience after three months.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Acquiring a loyal user on iOS through paid means rose to $2.16 in October, according to Fiksu's Cost Per Loyal User Index

In a recent report from BI Intelligence, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging sustained use, and retaining users. There are a number of different tactics, both paid and free, that marketers might use to get their app noticed and keep their users engaged.


Access The Full Report And Data By Signing Up For A Trial Today >>

Here are a few key data points on user behavior and a selection of recommended marketing strategies from the report:

The report is full of charts and data that can be downloaded and put to use.

In full, the report:

For full access to all BI Intelligence's charts, data, and analysis on the mobile and Internet of Things industry, sign up for a risk-free trial.



BI Intelligence

NOW WATCH: 14 things you didn't know your iPhone headphones could do