This new social media campaign is busting stereotypes of what engineers look like
Isis Anchalee, an engineer with security startup OneLogin, agreed to be a part of a recruitment-focused ad campaign at the last second.
It ended up blowing up in her face.
That ad ended up blanketing the San Francisco Bay Area Rapid Transit System (BART), eliciting some surprisingly strong reactions on social media:
That's not a typical SF-tech recruiting poster. pic.twitter.com/LassflTk9p- You (@timocratic) July 31, 2015
Comments on Facebook and Twitter started piling up, dissecting her appearance - trying to decide if this campaign was specifically designed to catch the eye of predominantly male software engineers, or if she "looks like an engineer."
In response to this controversy, Anchalee started up the Twitter hashtag #ILookLikeAnEngineer to show that there isn't just one look for those working in programming or software engineering.
Anchalee herself got things started:
And the cause was quickly taken up by others:
Amazon CTO Werner Vogels even chimed in to express his support for the hashtag (and to make his own recruitment pitch for Anchalee):
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