This new social media campaign is busting stereotypes of what engineers look like
Isis Anchalee, an engineer with security startup OneLogin, agreed to be a part of a recruitment-focused ad campaign at the last second.
It ended up blowing up in her face.
That ad ended up blanketing the San Francisco Bay Area Rapid Transit System (BART), eliciting some surprisingly strong reactions on social media:
That's not a typical SF-tech recruiting poster. pic.twitter.com/LassflTk9p- You (@timocratic) July 31, 2015
Comments on Facebook and Twitter started piling up, dissecting her appearance - trying to decide if this campaign was specifically designed to catch the eye of predominantly male software engineers, or if she "looks like an engineer."